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The Importance of Sponsorship to Cycling

Have you ever wondered how a cycling team generates revenue? Or where the money for rider salaries comes from? Or where all those shiny new team bikes come from? The answer to all those questions is sponsorship. Unlike most other professional sports where ticket sales to events generate portions of the revenue, cycling relies solely on sponsorship. In the pro…

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Clipped In Time Trial – Canadian Road Championships: A Brief History

With Canadian Road Championships coming up on June 25th, we’re going to take a brief look at the history of the event and some of the past winners. If you’re going to be in Ottawa, make sure to check out the event. It’ll be a great prelude to Canada day festivities and you’ll get to see some of Canada’s best…

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