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The Importance of Sponsorship to Cycling

Have you ever wondered how a cycling team generates revenue? Or where the money for rider salaries comes from? Or where all those shiny new team bikes come from? The answer to all those questions is sponsorship. Unlike most other professional sports where ticket sales to events generate portions of the revenue, cycling relies solely on sponsorship. In the pro…

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The movie no one is talking about

It’s been a month since the trailer for the new Lance Armstrong biopic landed on YouTube. Directed by Stephen Frears, known for his work on the cult classic High Fidelity and the recent critically acclaimed film Philomena, and starring Ben Foster, Dustin Hoffman, Lee Pace and Chris O’Dowd, this movie is clearly not a half-hearted attempt to grab some quick…

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